Practices

Trademarks, Copyrights & Technology

Your brand is the face of your business and your creative content conveys its personality. Safeguarding and leveraging your trademarks and copyrightable assets with the right strategy is one important way to create sustainable value in your business. Our attorneys take a hands-on, holistic approach to trademark and copyright protection, helping companies and individuals protect and commercialize their brands and creativity.

Learn More

Our Approach

Getting To Know You, So The World Can Too

From protecting your brand's exclusivity and establishing ownership over your creative works to acting on infringements, we offer strategic counseling and practical solutions to maximize the potential of your intangible assets. In an increasingly digital and interconnected environment, you need more than just legal protection. Businesses need a comprehensive strategy that considers both the established and new ways their intellectual property could be monetized to create revenue or be exposed to infringements domestically and internationally.

Gray Ice Higdon Attorneys speaking together

Areas of Experience

Our team of attorneys has extensive experience working with individuals and businesses to protect and leverage their intellectual property, including:

Trademarks

Advising clients regarding brand development, clearance, and registration
Preparing, filing, prosecuting, and maintaining applications and registrations in the U.S. Trademark Office and state trademark offices
Managing global trademark portfolios
Monitoring trademark rights domestically and internationally
Assistance with registering brands in the Amazon Brand Registry
Pursuing and defending clients involved in trademark infringement litigation
Handling trademark disputes before the Trademark Trial and Appeal Board
Negotiating commercial resolutions to adversarial disputes
Assisting with counterfeiting issues
Preparing license and merchandise agreements
Developing corporate brand guidelines and offering advice regarding the use of intellectual property on social media
Advising clients with respect to advertising issues
Counseling regarding the rights of publicity and matters involving name, image, and likeness

Copyrights

Developing strategies to protect and leverage the value of creative works
Providing advice regarding copyright ownership issues, including “work made for hire” and copyright assignment
Preparing applications for copyright registration with the U.S. Copyright Office
Drafting, review, and negotiation of licensing, publishing, and development agreements
Assisting and defending clients involved in copyright infringement litigation
Pursuing and responding to takedown requests, including through the major social media platforms

Technology

Drafting, review, and negotiation of software and technology development and license agreements
Preparing confidentiality and non-disclosure agreements
Assisting clients with website and mobile app terms of use and privacy policies
Counseling clients regarding the acquisition of domain names and social media identifiers
Pursuing domain name enforcement strategies, including handling UDRP proceedings

Our Team

Meet Our Attorneys

Our attorneys take a hands-on, business-minded approach to assisting clients with their intellectual property needs. We are committed to staying at the forefront of our field and have been recognized by the industry and our peers for excellence in service.

Meet Our Attorneys

Connect With Us

Learn how our experienced attorneys can help you achieve your goals.

Let's Get in Touch